As consumers, we’re often driven by motivators that lead us to get more for less. However, while many of us have grown up with or grown into this way of thinking, getting more of an item doesn’t mean much if it’s poor quality. For example, if you could get 50 items for $50 but they were of poor quality versus getting one or two items for $50 that were high-quality products, which would you choose? Quality, right?
Learn how choosing quality can save your company time, money, and maintain a positive relationship with customers:
1. Saving time by choosing quality products from the start
Although many U.S.-based companies have turned to overseas or foreign manufacturers to develop a high quantity of products at a cheaper cost, they sometimes find themselves sacrificing quality for quantity. Oftentimes, this is due to companies seeking to have products built or developed for a much lower cost.
One main concern with choosing to manufacture overseas or in a foreign country is the longer shipping times. Though this is commonplace with items in other countries, it matters more so when the products arrive in poor condition or quality. After waiting a considerable period of time for the products to be shipped and then waiting months for product errors to be corrected means a company will spend a considerable amount of time and ultimately, money, awaiting products that could be just mediocre in quality.
Companies choosing a manufacturing partner with quality-centered processes can receive reassurance that their time won’t be wasted on products they can’t push to market.
2. Maintaining a positive relationship with your customers
Sometimes, choosing quality isn’t singularly about choosing products that will sell. Choosing high quality can build and maintain a positive relationship between a company and its customers. When consumers buy a product that is poor quality, or even average quality, they may not receive a positive impression of the product or the company and may not be likely to buy that product or from the company again. However, maintaining a higher level of quality can encourage or persuade customers to purchase that product a second, or third time.
3. Produce a higher ROI by avoiding returns and complaints
Just as we touched on earlier, choosing a manufacturer that does not have quality-centered processes can lead to receiving products of lesser quality than anticipated. Studies have concluded that high-quality products will obtain more repeat purchases from customers, instead of returns or complaints about products. Companies lose money when products are returned and they lose value when consumer complaints appear online – through reviews, website product ratings, and on social media.
All of these can have an equal effect on the value, but it can be minimized as much as possible by choosing a manufacturer that produces high-quality products as a result of its quality-centered processes.
4. Achieve better marketing value with aesthetics or high-quality features
You can usually recognize a higher quality product by the way it looks, feels, and how it sounds, tastes, or smells. In many ways, it’s been proven that aesthetics also matter when it comes to selling products. How higher quality products are made and what they are made of makes all the difference in how they will sell. Good design and good build are two attributes that have an impact on purchasing decisions.
When choosing a manufacturer to develop products your company plans to take to market, quality is an important factor to consider. At Kodiak Assembly Solutions, our quality commitment policy is to provide electronic manufacturing services which comply with customer requirements. We do this by understanding the needs of our customers and satisfying those needs while continuously focusing on improving our processes and procedures. Take a look at our quality commitment and our quality-centered processes here.